{"title":"Coffee","description":"","products":[{"product_id":"brazil","title":"Brazil","description":"\u003cp\u003eThis fully washed coffee from the Planalto da Bahia region is sourced directly from a small cluster of farmers with whom our Brazil team has established deep ties. In Brazil, where most producers stick to the traditional natural or pulped natural processing methods, it’s not always easy to find farmers who can offer washed coffee. That, along with how the blend represents the region’s diversity and microclimate, are what make our Jazblu Peaberry a unique experience for Brazilian coffee.\u003c\/p\u003e\n\u003cp\u003ePlanalto da Bahia doesn’t follow the clearly defined wet and dry seasons that most of Brazil enjoys. That means farmers have had to adapt to different rain patterns and develop their own approach to coffee harvesting and processing. Cherries are harvested by hand due to uneven maturation, pulped and fermented for 12-24 hours in tanks, and dried in greenhouses.\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Whole Bean \/ 10 Oz","offer_id":50033273110832,"sku":null,"price":17.0,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 5 Lb","offer_id":50063308292400,"sku":null,"price":85.0,"currency_code":"USD","in_stock":true},{"title":"Fine (for espresso) \/ 10 Oz","offer_id":50033273143600,"sku":null,"price":17.0,"currency_code":"USD","in_stock":true},{"title":"Fine (for espresso) \/ 5 Lb","offer_id":50063308325168,"sku":null,"price":85.0,"currency_code":"USD","in_stock":true},{"title":"Medium (for drip coffee) \/ 10 Oz","offer_id":50033273176368,"sku":null,"price":17.0,"currency_code":"USD","in_stock":true},{"title":"Medium (for drip coffee) \/ 5 Lb","offer_id":50063308357936,"sku":null,"price":85.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0922\/9356\/2672\/files\/BrazilDarkHighRes.jpg?v=1755396162"},{"product_id":"peru-gesha","title":"Peru - Gesha","description":"\u003ch2 class=\"product_title entry-title\"\u003eYulisa Carhuallocllo La Miel S240213, Washed, SHB\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eLa Miel was founded by a couple of coffee farmers in love—Yulisa Ester Carhuallocllo and her husband, Jeremias Chinguel Huancas—who wanted to improve the quality of the coffee from their farm. They improved their planting techniques and processing, selecting traditional varieties (Bourbon and Caturra) as well as exotics (Gesha) to plant on the farm. The farm is named after the bees they keep—which produces honey and helps to pollinate the coffee blossoms as well as the vituca, guava and orange trees growing there. With the premiums she receives, Yulisa hopes to grow her business both by expanding her farm to increase her volume of production as well as starting a roasted brand to sell roasted coffee locally.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e🌿 Origins and History\u003cbr\u003e•     Ethiopian Roots: Gesha (sometimes spelled Geisha) originates from the Gesha region in southwestern Ethiopia, where it grew wild for centuries.\u003cbr\u003e•     Rediscovery in Panama: Though collected in the 1930s for research, Gesha gained global fame in 2004 when the Peterson family in Panama entered it into a coffee competition. Its intense floral and citrus notes stunned judges and shattered auction records.\u003cbr\u003e☕ Flavor Profile\u003cbr\u003e•     Exquisite Aromatics: Gesha is known for its jasmine, bergamot, and tropical fruit notes, often described as tea-like in delicacy and complexity.\u003cbr\u003e•     Bright Acidity \u0026amp; Silky Body: It typically features a vibrant acidity and a smooth, elegant mouthfeel, making it a standout in cupping competitions.\u003cbr\u003e🏔️ Cultivation Challenges\u003cbr\u003e•     High-Altitude Requirement: Gesha thrives only in specific environments—cool climates, high elevations, and nutrient-rich soil.\u003cbr\u003e•     Low Yield \u0026amp; Fragility: The plants are tall and slender with shallow roots, making them sensitive to moisture and prone to pests. They require meticulous care and precise harvesting.\u003cbr\u003e💎 Specialty Coffee Icon\u003cbr\u003e•     Record-Breaking Prices: Gesha consistently commands premium prices at auctions due to its rarity and quality.\u003cbr\u003e•     Global Cultivation: While originally Ethiopian, Gesha is now grown in Central America, Latin America, Asia, and Africa—but only in regions that can meet its strict growing conditions.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Whole Bean \/ 10 Oz","offer_id":50034771788080,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 5 Lb","offer_id":50063304917296,"sku":null,"price":150.0,"currency_code":"USD","in_stock":true},{"title":"Fine (for espressor) \/ 10 Oz","offer_id":50034771820848,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"Fine (for espressor) \/ 5 Lb","offer_id":50063304950064,"sku":null,"price":150.0,"currency_code":"USD","in_stock":true},{"title":"Medium (for drip coffee) \/ 10 Oz","offer_id":50034771853616,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"Medium (for drip coffee) \/ 5 Lb","offer_id":50063304982832,"sku":null,"price":150.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0922\/9356\/2672\/files\/PeruLightHighRes.jpg?v=1755396115"},{"product_id":"colombia","title":"Colombia","description":"\u003cp aria-level=\"1\"\u003e\u003cb\u003e\u003cspan data-contrast=\"none\"\u003eOverview\u003c\/span\u003e\u003c\/b\u003e\u003cspan data-ccp-props='{\"134245418\":true,\"134245529\":true,\"335559738\":240,\"335559739\":0}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-contrast=\"none\"\u003eThis is a low intervention washed Gesha cultivar coffee from Huila, Colombia, produced by Juliana Guevara and Wbeimar Lasso on their farm, La Terraza.\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-contrast=\"none\"\u003eThe flavor profile is distinctively Gesha-like in its botanical-forward cup. We tasted chamomile and coriander alongside light fruity notes of pear, pineapple, and marmalade, with a dense sweetness like almond croissants and chocolate chip cookies.\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended Brew:\u003c\/strong\u003e Pour-over, aeropress, cold brew\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended Rest:\u003c\/strong\u003e 2 weeks\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRoast:\u003c\/strong\u003e Light\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProducer:\u003c\/strong\u003e Juliana Guevara \u0026amp; Wbeimar Lasso | La Terraza Estate\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRegion:\u003c\/strong\u003e La Argentina, Huila, Colombia\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVariety:\u003c\/strong\u003e Gesha\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProcess:\u003c\/strong\u003e Washed\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eImporter:\u003c\/strong\u003e Royal Coffee\u003c\/p\u003e","brand":"Purpose Coffee","offers":[{"title":"Whole Bean \/ 10 Oz","offer_id":50430733812016,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 5 Lb","offer_id":50430733844784,"sku":null,"price":150.0,"currency_code":"USD","in_stock":true},{"title":"Fine (for espresso) \/ 10 Oz","offer_id":50430733877552,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"Fine (for espresso) \/ 5 Lb","offer_id":50430733910320,"sku":null,"price":150.0,"currency_code":"USD","in_stock":true},{"title":"Medium (for drip) \/ 10 Oz","offer_id":50430733943088,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"Medium (for drip) \/ 5 Lb","offer_id":50430733975856,"sku":null,"price":150.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0922\/9356\/2672\/files\/ColombiaLightRoastupdatedHighRes.jpg?v=1765599516"}],"url":"https:\/\/shop.purpose-coffee.com\/collections\/coffee.oembed","provider":"Purpose Coffee","version":"1.0","type":"link"}